A new look for REiCO!

Dear REiCO partners,

We have decided to showcase our strengths more clearly. Because we are convinced: REiCO has more to offer than meets the eye.

As a result, we are starting a BRAND RELAUNCH, evolving our visual identity in line with our guiding principle: SIMPLE – FOCUSED – VITAL.

WHY are we relaunching the brand? REiCO is growing steadily – both in Germany and internationally. We are modernising our appearance to visually convey our quality, naturalness and uniqueness.

WHAT are we doing? The brand relaunch means that REiCO is refreshing its brand, modernising its entire external appearance. This includes a new logo, fresh colours, reworked packaging and an updated corporate design. Our values as well as our product quality will remain unchanged.

WHEN do we start? The official launch date is 7 March, when our customers will also be able to see the new brand image in the online shop – it already features the new design. A transition phase will begin after that, which will last the whole of 2026.

The advantages for REiCO partners? The brand builds recognition, clearly stands out from our market competitors and supports you in communicating with your customers. In addition, the new appearance invites people to start fresh, regular conversations about the REiCO brand again and strengthens long-term customer loyalty: REiCO has a new look, quality and values remain unchanged.

REiCO has a new look, quality and values remain unchanged.

"I couldn't sell anything other than REiCO... , but the brand needs to become more modern: more eye-catching, brighter and with more material for social media."

Excerpt from interview with REiCO partners at the start of the project in 2024.

"For us, change does not mean becoming different, it means making it more visible who we have always been. "

Manuela Kunz

"Our modernised brand is not a new start, but a continuation. A step that takes our history seriously and makes our future possible."

Petra Reiber

"I couldn't sell anything other than REiCO... , but the brand needs to become more modern: more eye-catching, brighter and with more material for social media."

Excerpt from interview with REiCO partners at the start of the project in 2024.

"For us, change does not mean becoming different, it means making it more visible who we have always been."

Manuela Kunz

"Our modernised brand is not a new start, but a continuation. A step that takes our history seriously and makes our future possible."

Petra Reiber

MAXiDOG

Product news

We are enhancing our lineup with enriching new products designed to inspire your customers. And the new packaging sizes for our REiCO Joint+ provide more flexibility. Are you curious?

Product names

As part of our new brand identity, we have made a conscious decision to simplify our brand architecture and make it more transparent. Some product names remain the same, others have changed.

To make it as easy as possible for you and your customers, the correct product will continue to be displayed when you enter the previous product name in the shop (previous and new product names lead to the correct product in the shop).

Here is a list of the previous and new product names:

In addition to the above changes to our product names, we have also simplified some of our brand names: CuraDog, MaxiDogVit, ExcellentDog and MaxiDog are now combined under the MAXiDOG brand. Accordingly, products from the MaxicatVit, MaxiSan and MaxiCat brands will now be available as MAXiCAT.

Outer packaging

Our proven quality will remain the same – but going forward, our packaging design will be even cleaner, more high-quality, and more visually appealing. The changeover will take place throughout the whole of 2026. This is due to the highly complex processes involved in transitioning our packaging. However, we deliberately want to avoid disposing of materials so we can introduce a new design more quickly, so we have decided to take the more sustainable path at this point.

Example

A customer orders MaxiDog Pura Beef and sees the new packaging in the shop.

The customer receives the product in the previous packaging.

We will transparently update your customers on an ongoing basis. In addition, a flyer explaining the background will be enclosed for customers with ever order from 7/3/2026.