A new look for REiCO!

Dear customer, 

We are excited to announce a vibrant new chapter for the REICO brand. 

REICO is repositioning itself with a comprehensively redesigned brand and communication identity: 

SIMPLE 

FOCUSED 

 VITAL 

First of all: the contents and quality of our products remain unchanged. 

We have refreshed our brand and updated our entire look to visually convey our quality, naturalness, and uniqueness. You can see this in our new logo, the fresh colours and redesigned packaging. 

Because sustainability is important to us, we will keep using existing packaging instead of disposing of it. This avoids unnecessary waste and protects valuable resources. This means that you may temporarily receive products in the current design. 

Example 

You order MAXiDOG Pura Beef and see the packaging in the shop.
You receive the product in its previous packaging.

You order MAXiDOG Pura Beef and see the packaging in the shop. 

You receive the product in its previous packaging. 

You order MAXiDOG Pura Beef and see the packaging in the shop. 

You receive the product in its previous packaging. 

As part of our new brand identity, we have made a conscious decision to simplify our brand architecture and make it more transparent. Some product names remain the same, others have changed. 

To make it as easy as possible for you, the correct product will continue to be displayed when you enter the previous product name in the shop (previous and new product names lead to the correct product in the shop).  

REiCO has a new look, quality and values remain unchanged. 

An overview of the new names can be found here: 

MAXiDOG

MAXiDOG

Product news

Our product range is being expanded with enriching new products. 

And the new packaging sizes for our REiCO Joint+ provide more flexibility. Are you curious?